When starting a website, you have many options to consider which can both be good and bad for you. For example, with too many options comes the ability to get confused because you won’t know which is the right platform to choose and it’ll be hard for you to find which one will provide you with an all-in-one solution to get things done. In the world of online marketing, you have 2 very strong options when trying to create a website which can have you up and running within minutes. First, you have WordPress which is an easy to install platform and with the thousands of customized plug-ins, it pretty much streamlines the entire process for you. Next, you have blogger.com which is an online blogging platform built to give you a one-click approach to web design. They both have their positive and negative aspects so it’s really about preference in the end of the day. Let’s look at some of the features of both platform and how one outperforms the other in online web design.
Blogger is a platform which is offered by Google and once you log into your Gmail account, you’ll be able to get a blog going within minutes. If you want to use a custom domain, you’ll need to upgrade to the pro version which will have a small fee each month. WordPress takes a few more steps to get up and running starting with the webhosting you’ll need to purchase. The good news is that once you have purchased a domain and web hosting, you can install WordPress with a click of a mouse. Simply, select the domain from the drop down menu, add a username and password then simply click install. Within minutes, you have WordPress installed on your domain and you’re ready to go. Here’s a quick video I put together to showing you how to build a website from scratch in under 4 minutes.
However, if we are comparing just straight installation, then blogger wins because with Blogger there is no installation required at all.
We all know that web design is about looking good and those websites which are attractive to visitors will often have lower bounce rates and higher retention times. You have the ability to customize both Blogger and WordPress however with Blogger you have very few options making it hard for you to get the look you are trying to portray. WordPress has thousands of FREE themes that you can install to your backend. These themes have been created by some of the most talented developers in the world and they are very easy to incorporate. If you need to make a few tweaks after, it’ll be no problem because you have access to all the files including the CSS which you can customize.
In the end, the winner is obviously WordPress because of the amount of options you have within the themes menu and the ability to customize each one.
When creating a website, you have a purpose or plan in mind and are trying to achieve something very specific. Many people who are getting involved within the online marketing realm have no programming experience so find it difficult to customize a website they are building. With Blogger you have very limited options to build a customized website which performs a specific way because there no plug-ins that you can install. WordPress has been awesome because they are many different types of plug-ins which are available for free. For example, if you are setting up an ecommerce website, you can simply install a plug-in and it’ll turn your website into a shopping cart. Next, if you want to take payment, install the payment plug-ins and configure the payment options the way you like too. The whole WordPress interface is very simple to use which is why many people have shifted to using it.
Some of the most popular plug-ins which people integrate are All-In-SEO which will streamline the optimization process. Google Sitemap which will easily create a sitemap of all your pages so that your website will be indexed quickly by Google and this helps everyone trying to get noticed within the SERP’s. For those of you looking to start a SEO campaign targeted around keywords, you’ll want to install a solid keyword density tool and WordPress has several in its arsenal of plugins.
When it comes to plug-ins, WordPress is again the clear winner because it makes things very simple to customize.
No one wants to use a platform which is confusing and very easy to understand because it just takes way from the objective. You are obviously using Blogger or WordPress to gain from the simplistic side of things and it makes your life much easier, right? However, it’s important you understand how each one stands when it comes to interface and if it is truly simply to use. Blogger is very easy to use because you simply log into Gmail and then browse to the URL and click “Add” new blog. You just start blogging from there and can publish content almost immediately. However, what happens when you need to customize and is that a very simply process? The answer is that I am not sure because you are missing some of the very cool options that allow you to streamline the development process.
What about WordPress?
Amazing! Once you log into the backend, everything is organized and very simple to skim through. Whatever you need to do has its own menu and sub-menu so just click and view, it’s really that simple. Many people love the interface because it’s very clean cut especially when you have so many options available to customize your website. You would think with so many options, you’ll have a hard time finding many of the features but WordPress has made things so simplistic. It’s no wonder that WordPress has an interface that rocks and many people use it because of its simplicity.
When it comes to interface, WordPress is the clear winner and continues to improve the backend interface continually.
Wrapping it Up
We looked over some of the important features of both Blogger and WordPress skimming through elements that really matter when designing a website. From what we can conclude above, WordPress is the definite winner because it outweighs Blogger in many of the important categories. If you are getting started with online marketing and are looking for a platform that offers you a clean interface, themes, customizable plug-ins and much more then WordPress will be the ultimate blogging platform for anyone.