Email marketing is huge and you can generate enormous returning traffic by setting up proper email campaigns. Once you have a solid list building strategy in place, you can start to send a series of auto-responders which will keep your subscribers up to date about the content being published on your blog. However, sending emails is one thing and getting people to read is another. Many times you’ll send an email campaign and many of your subscribers will not pay attention to your emails furthermore not opening them. It’s important that you use open rate strategies to ensure that people who are subscribers actually read your emails clicking through to your website.
Let’s look at some solid email strategies that will increase your open rates dramatically.
1) Send Time
One of the most important factors which will determine your open rates is the time your sending your email messages. Many times it’s better to send during evening when people have come home from work and are using some time to check personal emails and browsing on the internet. For example, if you send emails during work hours, many people will often send them to trash or are occupied with work related emails. That’s why it’s important to send during times they will be checking personal emails. Statistically, it’s been proven that sending emails during 8PM-12AM have better open rates because people will have dinner, watch TV and check emails before going to bed. If you have been sending during the day, try sending them in the evening keeping track of your open and conversion rates. Test different times until you find one which performs the best.
2) Send Day
It’s important to send emails on specific days when people will most likely read and engage with them. Statistically, it’s been proven that sending between Tuesday-Thursday have the highest open rates because people are able to pay more attention to these emails. Weekends are the worst days to send out emails as people are often not home or at work so messages don’t get checked and get piled on top. Even Monday has been proven to be a poor day to send out emails because people return to work and will quickly go through their inbox cleaning out anything which looks like SPAM, etc.
One of the best ways to increase email open rates is by personalizing the messages when sending to recipients. It has been proven to build a level of comfort which adds a personal touch to each email when you send them out. When creating follow-up messages, it will be a good idea to add first & last time to the subject line. We have for years responded well to being identified by personal name which applies to email messages too.
We are also very good at responding to questions which is why many people would often ask a question within the subject line after the recipient name. When asking a question, keep them short and right to the point with no more then 10-15 characters.
4) Send Best Content
It’s always a good idea to send these users the best content on your website. You have to remember that people joined your newsletter because they were happy with the content they read. Make sure you keep the quality flowing in the same direction so that they get value from every email follow-up sent to their inbox. If your not writing high quality content each time, it’s important to make sure you do since the new Google update emphasis “high” quality content. Next, if you have a hard time finding recent quality content then you can skim through previous content sending them older but quality content.