12 Sep

Blogger v WordPress: Which Is The Best Platform For Your Blog?

When starting a website, you have many options to consider which can both be good and bad for you. For example, with too many options comes the ability to get confused because you won’t know which is the right platform to choose and it’ll be hard for you to find which one will provide you with an all-in-one solution to get things done. In the world of online marketing, you have 2 very strong options when trying to create a website which can have you up and running within minutes. First, you have WordPress which is an easy to install platform and with the thousands of customized plug-ins, it pretty much streamlines the entire process for you. Next, you have blogger.com which is an online blogging platform built to give you a one-click approach to web design. They both have their positive and negative aspects so it’s really about preference in the end of the day. Let’s look at some of the features of both platform and how one outperforms the other in online web design.

Installation

Blogger is a platform which is offered by Google and once you log into your Gmail account, you’ll be able to get a blog going within minutes. If you want to use a custom domain, you’ll need to upgrade to the pro version which will have a small fee each month. WordPress takes a few more steps to get up and running starting with the webhosting you’ll need to purchase. The good news is that once you have purchased a domain and web hosting, you can install WordPress with a click of a mouse. Simply, select the domain from the drop down menu, add a username and password then simply click install. Within minutes, you have WordPress installed on your domain and you’re ready to go. Here’s a quick video I put together to showing you how to build a website from scratch in under 4 minutes.

However, if we are comparing just straight installation, then blogger wins because with Blogger there is no installation required at all.

Themes

We all know that web design is about looking good and those websites which are attractive to visitors will often have lower bounce rates and higher retention times. You have the ability to customize both Blogger and WordPress however with Blogger you have very few options making it hard for you to get the look you are trying to portray. WordPress has thousands of FREE themes that you can install to your backend. These themes have been created by some of the most talented developers in the world and they are very easy to incorporate. If you need to make a few tweaks after, it’ll be no problem because you have access to all the files including the CSS which you can customize.

In the end, the winner is obviously WordPress because of the amount of options you have within the themes menu and the ability to customize each one.

Plug-ins

When creating a website, you have a purpose or plan in mind and are trying to achieve something very specific. Many people who are getting involved within the online marketing realm have no programming experience so find it difficult to customize a website they are building. With Blogger you have very limited options to build a customized website which performs a specific way because there no plug-ins that you can install. WordPress has been awesome because they are many different types of plug-ins which are available for free. For example, if you are setting up an ecommerce website, you can simply install a plug-in and it’ll turn your website into a shopping cart. Next, if you want to take payment, install the payment plug-ins and configure the payment options the way you like too. The whole WordPress interface is very simple to use which is why many people have shifted to using it.

Some of the most popular plug-ins which people integrate are All-In-SEO which will streamline the optimization process. Google Sitemap which will easily create a sitemap of all your pages so that your website will be indexed quickly by Google and this helps everyone trying to get noticed within the SERP’s. For those of you looking to start a SEO campaign targeted around keywords, you’ll want to install a solid keyword density tool and WordPress has several in its arsenal of plugins.

When it comes to plug-ins, WordPress is again the clear winner because it makes things very simple to customize.

Interface

No one wants to use a platform which is confusing and very easy to understand because it just takes way from the objective. You are obviously using Blogger or WordPress to gain from the simplistic side of things and it makes your life much easier, right? However, it’s important you understand how each one stands when it comes to interface and if it is truly simply to use. Blogger is very easy to use because you simply log into Gmail and then browse to the URL and click “Add” new blog. You just start blogging from there and can publish content almost immediately. However, what happens when you need to customize and is that a very simply process? The answer is that I am not sure because you are missing some of the very cool options that allow you to streamline the development process.

What about WordPress?

Amazing! Once you log into the backend, everything is organized and very simple to skim through. Whatever you need to do has its own menu and sub-menu so just click and view, it’s really that simple. Many people love the interface because it’s very clean cut especially when you have so many options available to customize your website. You would think with so many options, you’ll have a hard time finding many of the features but WordPress has made things so simplistic. It’s no wonder that WordPress has an interface that rocks and many people use it because of its simplicity.

When it comes to interface, WordPress is the clear winner and continues to improve the backend interface continually.

Wrapping it Up

We looked over some of the important features of both Blogger and WordPress skimming through elements that really matter when designing a website. From what we can conclude above, WordPress is the definite winner because it outweighs Blogger in many of the important categories. If you are getting started with online marketing and are looking for a platform that offers you a clean interface, themes, customizable plug-ins and much more then WordPress will be the ultimate blogging platform for anyone.

09 Sep

The Importance of LSI Keywords

It’s amazing how much the web is changing in recent years and much of it has to do with how Google optimizes its web results. For example, Google has found very strategic ways to organize information making it accessible by someone simply typing in a search word. Google has been able to learn a lot about the way people interact with the web especially when peoples search preferences are becoming more targeted. For example, people are beginning to use LSI keywords within their search queries and this means that Google needs to start tweaking the way they display information. They have done very well so far because with targeted LSI keywords, search engines are able to provide related information to the searcher. This works out great because you’re getting a lot of information available to you when you simply type a simple keyword. Many people are still left in the dark about what latent semantic keywords are so we’ll take a quicker look into these related terms.

Introduction

First, latent semantic keywords are words which are typed in by people within search bar during their initial in-query. They are a bunch of keywords which are closely related and mean the same thing to search engines. How do they help? The answer is very simple; they help Google determine what information someone is looking for and help’s Google narrow down the search results. Google has encouraged people to use LSI keywords within their content so they can index the content more effectively allowing them to provide more strategic results. Search engines are all about providing the users with the best experience so encouraging the use of LSI keywords will help provide this experience to all those using Google as a search tool.

Finding LSI Keywords

Many times people will be wondering how to find the right LSI keywords to place into their content and you’ll be surprised how many resources are available to you. First, simply use Google search bar to generate loads of exciting latent semantic keywords which can be done when you start to type in a word into the search bar. For example, when you type in a phrase into Google, you’ll see an automatic box pop-up which will provide you with several more related terms.

Next, once you’ve performed your search, you can find many related keywords by simply scrolling to the bottom of the SERP page. Google does a great job listing “related” keywords towards the bottom of the page so that searchers can find the material they are looking for by scrolling to the bottom. In the next section, we’ll go over some awesome plug-ins available to you which can help streamline the entire search process.

WordPress Plugins

WordPress has provided several cool plug-ins which help people find the best keywords to add into their content. What these plug-ins have been configured to do is take the time consuming research process out of every equation. This helps because you can simply highlight and replace the words that you don’t feel represent your content well enough. For example, the Seopressor plug-in for WordPress has been able to streamline the entire process. Once you install it into your websites back end, you’re pretty much ready to automate the entire process. The interface opens while you type content so all you need to do is highlight and replace.

Seopressor has received several reviews from people who have installed it in their backend and were able to streamline the entire process. Next, it is very cost effective for everyone looking to incorporate some LSI keywords into their content easily and effectively.

Keyword Density

There has been much debate about keyword density and what should be the percentage within your content. Many of the top bloggers would encourage people to have around 2%-4% density which is perfect for those that have written 1000-1500 words within their content. The things to keep in mind are:

Don’t overdo it with the keywords because it’s an easy way for Google to think you are spamming your content. Once you’ve been removed from the SERP’s, it’s very hard to get back on there.

Make sure you choose the right keywords because the point of having related keywords is to index your content much better and increase the relevance. However, it’s important to make sure you choose the right keywords or LSI keywords will have no effect on your content if you have added just random words. If you have setup your website using WordPress than you have several plug-ins which can help streamline the entire process as mentioned previously.

Choose keywords which have traffic but are not that competitive because in the end of the day, you are trying to generate traffic through related phrases so it’s important to do your research. Google keyword Planner is a solid tool which is FREE that can provide you with the volume trends and competitive information which you can use to your advantage. Find the keywords that work well with your content and which can provide you leverage in the future by generating traffic to your website.

Wrapping It Up…

Above we discussed the importance of adding LSI keywords within your content so going forward plan ahead and get some ready to add into your content. Keep the keyword density in mind because you do not want to fall into the category of “keyword” stuffing because it’ll have an effect on your content and it’s placement within the search engines.

Don’t be shy in using some of the free tools which are available to you because this will help streamline the entire process of getting the content ready for publishing.

23 Aug

5 Key Elements To Consider Before Starting Online

Starting online can be very tough for anyone especially if you are very new to online marketing, etc. However, things have changed rapidly which is now allowing you to have everything setup and ready to go within minutes. Many people can setup a website in less than 4 minutes, install a theme and have content published within an hour. However, when you are setting up an online business, it’s important that you know what elements matter and what you can avoid when starting out. There is so much contradicting information available online that you don’t want to waste your time on things that don’t matter because competition is high so if you waste time, you’ll be left behind. Over the years blogging, I’ve learned a lot and would like to give you my top 5 most important elements to consider when you are first starting off online.

Let’s get started

An Idea

You need to know what you are trying to accomplish online which means that you need to have a plan so you can follow through. Before you’re able to setup a website, you need to make sure you know what to base your website around so you can cater it to that type of audience. Many times you just need to focus on something you are passionate about because that will keep pushing you in the right direction even in the beginning when things can be very tough. If you need some ideas, you can simply see what’s trending online by visiting some of the larger social media networks looking for things that interest you. However, my word of advice is to stick to things you know and love because being passionate about something is motivation alone during tough times.

Website

No matter what you’re trying to achieve online, you’ll get nowhere without having a website of your own. With a website, it’s much easier for you to build a brand and then continue to grow it without having to rely on anyone else. I’ve seen so many people start off without a website and when things get tough, they don’t have anything they can hold on to. This is why I’ve always encouraged people to get started with a website then optimize and grow it from there. However, I keep getting a question from some of the new people within the industry: How can we build a website when we have no experience?  Earlier I had mentioned that technology has allowed people to setup websites within minutes. You know have WordPress which will have you up and running within 4 minutes or less. Once you’ve installed WordPress, simply add a theme, few plug-ins and your ready to go. I’ve put together a solid tutorial where I show you how to build a website from scratch within minutes even installing a theme, logo, plug-ins, etc.

Audience

Before writing content, you need to know who your relevant audience is because you can adjust your content to answer their questions. If you have an idea of what type of people will be interested within your content, you can cater to them making your content more enticing. It’s very simple to find out who your audience is especially when you are passionate about the topic. For example, simply look at the type of person you are and what type of content you are looking for related to your niche. Here’s another trick, you can visit some of your competitors within the same industry and see what type of people are visiting there content. Browse over their social share profile or even use tools like Alexa which is more than willing to provide you information on those visiting like their geographic location, age, gender, keywords and profession. This will give you a good idea of the type of people who most likely will love your content.

Content

It’s time to start crunching out some serious content which is both enticing and of high quality. Remember that the internet is full of content both high and low quality so you need to make sure you stand out. Put effort into what you are writing about keeping your content anywhere from 1,200-1,500 words which will give you enough room to add what you need to. This number is not embedded in stone so if you need to add more words than go for it. Make sure you cover the topic in full because people searching online are looking for a solution and they should be able to find it on your website.

Here’s a tip…

If you have competitors that have identical content, visit their website looking for things they are missing making notes on the side. After when writing your content, add the stuff that you didn’t find within their content because it will make you stand out more. If they don’t have videos, images, infographics or even surveys than add them to your content. This strategy will help you get the upper edge against your competition.

Marketing

I know that marketing can be expensive especially for those which are on a budget however recently we have many forms of FREE marketing methods that work well. Setup a few social media accounts because it can attract targeted people to your content when shared. Next, jump on a few niche related forums and help people in your industry. The cool thing is you can add a signature to your forum posts which links back to your content. If you help out enough people, you’ll build a pretty solid reputation and audience. Finally, from my experience, there is nothing like writing high quality content because Google loves it and gives preference to those that provide it. You’ll be surprised how fast you can rank by simply publishing the best content online for your readers. You’ll get indexed right away and even begin to rank pretty high for specific keywords just because you provide some of the hottest resources online for those keywords.

06 Aug

5 Mistakes to Avoid When Creating Content

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When writing content knowing what NOT to do can push you in the right direction. For example, many people will write about things that add no value to the content and doing it long enough can push you off track. You have to keep the reader in mind so that when they are skimming through your content it creates engagement and leads to the end goal (conversions, share, email opt in, etc.).

Advertise and Sell

Content marketing is not an “in your face“ sales pitch so be careful not to make your objective selling a product. It`s important when writing content that you provide value and uniqueness so that the visitors learns something when they exit. You`ll be surprised how many times I`ve left a website because I feel like the whole content is one `BIG` sales pitch. I don`t like hidden messages within content and try hard to find blogs that provide value at NO cost. You have to remember there are enormous resources available online and top bloggers are giving away value for free. You need to stand out so stop selling and provide high quality solutions for free.

Next,

You`d be surprised how often people appreciate value and will start following your blog. At this point once you`ve built readership you can start recommending products and services to them.

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