No matter what type of blog content you are writing, it’s important that you focus on generating traffic so that you can build user engagement almost immediately. Without the necessary user engagement, you can rest assure that it will take you a very long time to build a “targeted” audience. Another important point to keep in mind is that you’ll have enormous amounts of competition in almost every niche so be sure to check what you’re competition is writing about so you can product something better and attract more visitors. With that said…
It’s important that no matter what content writing approach you take, you make it a point to create the best content ever by including a few things that will resonate well with your readers. After doing some research, I’ve narrowed it down to these “5” factors that will make an enormous difference once implemented within your content.
Let’s get started…
When writing content, it’s a good idea to create a personal bond with the reader so that they feel as though you are coaching them. It’s very simple to accomplish this since you can simply add “you” and “I” to your content to create that one-on-one effect. Why is this so useful?
We are in a time that people are often looking for solutions through a personal coaching strategy. When you include words that create that bond these people are more likely to come back and visit your blog more often. When they come back several times, it creates awesome user engagement in the form of social shares and promotion. Imagine you read a blog which provides awesome content you are mostly likely going to keep visiting this blog and will recommend it to those who have the same problems as you online. The main focus should be to keep the reader engaged as long as possible since this would often lead to greater conversions within your content.
Using sub-headings can streamline the reading process for your visitors because they can skim to the section they find relevant. Many times the people who are visiting your website are experienced within the niche but have arrived looking for specific information. Instead of them having to read though 2000+ words, it’ll be a good idea to have everything organized so they can skim to the section they need to read through.
There are millions of resources available online so readers have an option to choose which ones to read. Much of their decision will come with the fact that they can locate the information they need to quickly. If they can find it and review it, they can decide to stay on leave. It’s important to provide them with the best information and in the quickest among of time. Using sub-headings can streamline this task and actually create conversions within your content by visitors clicking interlinked content allowing them to read other interesting posts you have published.
You can increase the amount of people who click your content from within the SERP’s or directly through your blog by simply creating eye-catching headlines. Headlines are what create curiosity, suspense and a promise to your readers that they’ll find the information they are looking for within your content. It’s important to include words within your headline that people are actually typing into the search field because you’re relating your content to the search phrase.
In the end, you’re job should be to create a buzz through your headline so that you get the click-through and NOT your competitor. Remember, you’ll have competition and the only way to beat them online is to entice the reader to click-through to your content and not your competitors.
There are numerous resources available online that will showcase the power of headlines. When reading through them you can learn a lot and even some awesome strategies which will help you tweak your headlines going forward.
One of the best ways to convey a message is by adding images to your content because it’s a visual way to get the message across. This is why infographics are becoming more popular because within an image you can compare and contrast certain points very easily. Not to mention, it’s a quick way to understand the message that the content is trying to portray. Many people often don’t include images within their content and when writing something which is 2000+, it’s can be overwhelming for the reader.
There are a few important things to keep in mind when using images…
- First make sure they are relevant to your content and help get the point across
- Keep them to a maximum of 2 images and of decent size
- Images should be an add-on to your content and NOT substitute unless an info-graphic
Another thing to keep in mind is that images must be placed in the right place. From my experience placing them next to the point which is being represented will make it most optimized. If you are implementing an info-graphic, it should be towards the end.
Don’t Forget The SEO
In the end of the day, content must still be written to be SEO friendly because search engines need to be able to distinguish between different pieces of content. For example, what will distinguish you from your competition and much of it will do with what you add into your title, URL and description. Don’t forget to add just the right amount of keywords within your content so you can give indexing spiders the necessary tools to get good insight into your content nature. Sometimes bolding, underlining and using italic within your content can definitely help.
If you’re using WordPress to build your website, you’ll have several tools available which will assist you with you’re on-page efforts. Be sure to use them because they will help streamline the on-page aspect on your content creating so you can focus on creating engaging content.
Wrapping It Up…
In the end, there are many more factors which matter when creating compelling content and you can view the 37 simple content tweaks and implement them right away. Start by using a few looking to see what changes you notice within your engagement. Stick with the ones which show promise and you have an easy time working into your content.