Everybody is now well aware that Google is taking website load speed very seriously indeed, it has incorporated those metrics into its algorithms. Therefore, webmasters and owners alike need to take the necessary steps to ensure that their website is literally up to speed. No pun intended, but really it had to be expected. Google takes speed very seriously, after all, it still must return quality results to appease its searchers. If you work hard with all your SEO positioning and get ranked high, but yet every web surfer clicks away from your website after a few seconds, then Google starts to suspect something. Perhaps Google begins to assume that your keywords may not be a good match if people don’t stay on your website long enough. With the advent of mobile, website load speed plays an even more crucial role.
Tips to increase your website load speed;
Optimize Your Database
Most websites utilize databases for storing information. It doesn’t matter if you have a state of the art e-commerce store, standard blog, or thriving news site, any type of dynamic functionality like internal search practically means that you are utilizing a database. It’s important to understand how your database impacts your website’s page speed.
By adding an index, you can take full advantage of one of the most effective methods to optimize your database for faster load speeds. Performing this function assists your database to retrieve information quicker. Instead of scanning through millions of records, your database can now utilize an index to narrow down the data to a specified few hundred. This in turn leads to faster load speeds.
Ditch Your Tracking Codes, Video Embeds & Share Buttons
There’s no need to use so many different analytics programs. While tracking codes are vital for analyzing user behavior onsite, marketers need to review each analytics program and determine which ones are the best performing. You will find that most are average at best. You can narrow it down to just a few analytics that are critical and most influential to keep an eye on. When in doubt, keep it simple. Every time you add yet another tracking code to your website, it slows it down. It behooves you greatly to be mindful of all your website’s necessary functionalities that may affect load speed.
Furthermore, restrict using the rather popular video embeds. Why you ask? Video is a terrific method to build target market engagement and create a better user experience; unfortunately, most video embeds (including YouTube) use iFrames to display the video. iFrames put a serious drag on page load times because they are essentially causing you to load a whole separate page within your main page.
Also, restrict the number of share buttons on each page. This helps to prioritize the marketing benefits rather than the negative impact to page speed. Be aware that too many videos or share buttons on a page can seriously impact website loading speed. It’s good strategy to implement tracking codes, embed videos, and include share buttons, but be very picky.
Use Caching When possible.
When you land on a website for the very first time, your browser tries to request all the images, text, scripts, etc. from the website’s server. They are maintained in your browser’s cache so that when you visit other pages on the site, it’s only necessary to download the parts of it that are unique. For example, the site’s logo will probably be the same on every page, so that is an image the browser can load from its cache quickly. Therefore, use caching whenever available to increase website load speed.