In the past the more links that you had pointing to your website, the more chance you had of climbing up the search engine ranking page. Back when the search engine spiders were not all that sophisticated you would find that any link would do. It could be from any site in the world, sometimes not even related to the content of your website, and you would be fine. It was all about the quantity. As you can probably guess though; this is not a good method. After all; anybody out there could spam links. This would lead to incredibly poor content at the top of the searches. This is why the search engines needed to make changes. Nowadays you can receive a penalty in the rankings if you are linked to by far too many sites not related to your niche. This basically means that you will find it difficult to climb ‘up’. Thankfully Google has developed a tool, known as the disavow tool, which will allow you to instruct Google to ‘ignore’ certain links which point to your website (you can access this tool through Google Webmaster Tools). On this page I want to talk to you a little bit about what type of links you should be disavowing through that nifty little tool.
There is one rule related to links that you should disavow. The only toxic links are those which are not related to the content of your website. For example; if you run a website that sells power tools then it is not ideal to have a website that talks about learning Swedish pointing towards you. It makes absolutely no sense. In the eyes of Google, and the other search engines for that matter, this indicates link spam. Absolutely nobody likes link spam. The only websites that should be pointing towards your site are those which have some sort of relevancy to the content that you post. You should also disavow any links which come from link farms. As you may well know; link farms are vast collections of links often put together with the sole purpose of boosting a site’s position in the search engines. These link farms are quite often not categorized and are simply just a huge page with tons of links on them.
It is important to remember that you should never use the disavow tool without getting in touch with the webmaster of the site that hosts your link first. This is not only common courtesy but it is something which Google actively advises people to think about. You should give the webmaster about a week to respond to you before you decide to use the disavow tool.
Remember; you should regularly check your link profile to ensure that there are no toxic links pointing towards your website. If there are; make sure that you run them through the disavow tool as quickly as possible (after getting in touch with the webmaster in question of course)
Here something to apply to your next profile check…
When you are in Google Webmaster Tools, head over to links pointing to your site and then proceed to skim through each of them. I suggest writing down the URL’s that don’t seem credible and performing your own manual checks. I usually looking for the following when searching individual link profiles…
All of these will indicate that the blog is either growing or decreasing in popularity. For example, when looking over domain and page authority, it’s important to focus on number above 25+. Anything lower means that they have not built their reputation over the years and a link from these sites can harm your rankings. Next,
Here is something else…
I just recently read that you should pay close attention to these specific types of links…
- Spam domains
By now you should be able to differentiate between all of them and should focus on natural links from a website with unique high quality content. If a site does not meet these requirements than you should delete it from your link profile.